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8min chapter
Maha Kumbh: Business in Blessings
The Morning Brief
Spiritual Tourism and Brand Innovation
This chapter explores the impact of spiritual tourism, focusing on significant events like the Kumbh Mela and its importance for marketers. It highlights the need for brands to align their messaging with cultural codes while discussing innovative marketing strategies and the challenges of sustaining these efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode