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Ukonwa Ojo (fmr. Amazon Prime Video & Studios) | The Math and the Magic

The CMO Podcast

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How to Expand Your Influence Outside Marketing to the Company

Amazon was your first non-CPG job since business school. What could CPG companies learn from how Amazon does branding, marketing and customer engagement? I think that one of the hardest things about being part in the CPG world is we didn't have a lot of first-party insights about the customer," she says. "The more first-party information you can have about your customers ... you can then move with speed to delight them"

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