S1 E7: How to Turn Your Anytime Fitness Franchise Into a Family Business
Franchise Empires
00:00
The Relationship Between Price and Customer Perception
Price does give a sense of value and what you're going to receive. Price is set in the price changes to kind of communicate a what you're trying to deliver through a higher price. And we rience that in. One of the things that is interesting, and i i really soy, this om like real estate perspective. With the jim business, it's not really capacity constrained. So it does make it a little tricky. And you really do have to focus on the value you'regoing to provide for the new amount th t you're goingto ask.
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