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The ENDCAPS: Celebrating Best-in-Class Digital Merchandising and PDP Activation

Unpacking the Digital Shelf

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Mastering Digital Merchandising

This chapter explores the varying standards of digital merchandising across retail accounts, showcasing brands like Carbe Diem and Bloom that excel in this space. It emphasizes the importance of strong product detail pages and the need for industry leaders to actively recognize and share best practices to enhance brand visibility and customer engagement.

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