Mixed Signals from Semafor Media cover image

Pablo Torre on ESPN, investigating LeBron, and becoming the New York Times' first 'creator'

Mixed Signals from Semafor Media

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Evolving Dynamics of Sports Journalism and Marketing in the Digital Age

This chapter explores the shift from traditional investigative journalism to an influencer-centric model at ESPN, examining the challenges and changes in media priorities. It also delves into the influence of technology and AI on advertising, using Google search as a metaphor for transformative business tools.

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