Hitting 8-Figures in Two Years with Organic Short-Form Video
eComFuel
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The Hook Is About 80% of the Video
I would say the hook is about 80% of the video, especially on your starting out with simpler stuff. You know, a lot of people are big fans of like things that drive a little bit of controversy or make people ask questions. Do you pay for video? Or do you have them in-house and you pay by some kind of video metric? In-house. And I think it's fine to start with a freelancer or maybe even test a creator on contract when you're starting out. But if you want to go the long term platform of a community, it's very important to have people on payroll who you know, build that for you.
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