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63. Big Sell vs. Small Sell

I Am Your Korean Mom

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The Importance of Small Sells

There's a reason that athletes at the Olympic level all have coaches. The most elite performers in the world have coaches, right? They don't get to the top and they don't stay at the top because doing it on their own, they never do. So that's one way where you can debunk this idea that it's better to do it alone. You gotta sell them. It's a small sell. That's kind of necessary for a lot of people to get to a place where they can say yes to getting on your calendar, right?

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