The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How Do You Measure the Impact of Your Content?

A lot of the things that you're suggesting lead to content might lead to a new pillar page on a website. How do you measure the impact of some of those things? I guess with SEO and SEM, it's easy. But also the content of those pages is also not necessarily direct response driven. You need to think about the experience as it starts on a place where they're coming from.

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