Think you know what consumers want? Think again.
The McKinsey Podcast
Shifting Consumer Landscapes
This chapter examines the evolving spending habits of various demographics, emphasizing younger consumers' preference for premium products and retired individuals' focus on experiential consumption. It highlights the trend toward wellness, sustainability, and private label products while addressing the growing interest in health and well-being among consumers, particularly women. Additionally, it reveals geographical differences in consumer priorities and the economic factors influencing spending behaviors.
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