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#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)

The StoryBrand Podcast

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Do You Have a Mission Statement?

You need a deadline to drive a sense of urgency. Everything that is important or feels urgent has a deadline. If you want to double your revenue, create a mission statement around a revenue goal. And I recommend going out no more than two years. But 24 months is right in there in that sweet spot.

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