Crafting Change in the Beer Industry

This chapter delves into the evolution and challenges of establishing a non-alcoholic beer brand within a competitive market. The speakers reflect on the growth of craft beer, the hurdles faced by mainstream breweries in adapting to consumer preferences, and the recent trend towards non-alcoholic options. Additionally, they discuss the shifting landscape of beverages, highlighting the emerging popularity of flavored drinks and the adaptation of traditional breweries to attract the modern consumer.