The Biography of Jesus - Is That a Wise Investment?

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Jason Johnson: I'm with you on the idea that people need a biography sort of they need to know who Jesus was in a way that speaks to them where they are. Is that a wise investment of limited resources to pour that much money into, you know, reaching people with relatively brief messages about Jesus? "I think what he modeled for us there was he had his beliefs and his convictions and his mission and purpose but somehow he was able to show unconditional love to every single person he came in contact with," CNN's John Sutter says.

Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground

If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.

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Produced by Kris Carter