I think some of the most interesting stuff that's happening in games is these new forms of storytelling. I was at a conference maybe 15 years ago, so just to put it in social context, but it was about science and drama and narrative. So when a game like Red Dead Redemption 2 comes out, it's not just the biggest game launch in history. It's the biggest kind of entertainment launch in History. And for the audience, because maybe not everyone is calibrated here, compare the size of the video game industry to theSize of the movie industry right now. In terms of overall scale as a, as a commercial industry, it's, it's immense.

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