Just the Right Book with Roxanne Coady cover image

Barry Nalebuff: Don't Fight Fire With Fire; Fight Fire With Water

Just the Right Book with Roxanne Coady

00:00

Don't Fight Fire With Fire. Put Out the Fire

"If you can come up with something that's fair, you actually get an agreement," he says. "People will walk away from deals they think are unfair." 'It's a better deal than no deal, yes, but it's not fair,' Elikan adds.

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