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The Art of Copywriting

Ahead of the Game

00:00

How AI Is Changing Copywriting

The quality of the copy that it produces is pretty surprising. It's been used to create code, poetry, Q&A, even bits of articles. People like J.P. Morgan Chase and Virgin have signed up to those kind of copywriting tools. And from what I've read, they beat humans over 90% of the time in terms of click-throughs.

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