Get close to customers before building

Nathan stresses customer research and market assessment to avoid guessing what customers truly want.

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When I first started Foundr, I made a lot of short-term decisions — and most of them hurt us more than they helped. It took years (and a few hard lessons) to understand that sustainable growth only comes when you play the long game.

In this episode, I break down what it means to win deep, not shallow, and why short-term thinking keeps so many founders stuck in a constant cycle of rebuilding.

From scaling ads too fast, to chasing promotions instead of strategy, I’ll share how shifting my mindset to long-term planning completely changed how I run Foundr today.

Here’s what you’ll take away: • Why constant motion isn’t the same as progress • How to identify if your business is stuck in “short-term mode” • What it means to build leverage through people, systems, and patience • How slowing down and investing in depth leads to lasting growth • Real examples from Foundr: rebuilding platforms, teams, and offers for long-term scale

If you’ve been feeling like you’re always running but never really moving forward, this episode will give you the perspective and strategy to pull back, refocus, and build something that lasts.

This is a brand new solo series I’m testing, and I’d love your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it.

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