McGruff Takes a Bite Out of Crime Pt. 1
Decoder Ring
Jack Kyle, Creative Director at Dancer Fits
Jack Kyle was a creative director at Dancer Fits Gerald Sample, the Ad Agency tapped by the Ad Council to make the campaign. Days before Jack had to pitch something, a cross-country flight he was on made an emergency stopover in Kansas City. And I suddenly thought, let me just sit and think and think and doodle and see if I can create something. None of those were. So I sat back and went back to the strategy. And we were asking the people actually to snip a crime and at that point sitting there, the thing I said, snip it crime, bite it crime. The agency didn't have a clear idea of what the ads should
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