Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

How Everlane have harnessed the principle of fairness to grow their brand

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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The Fairness Factor in Pricing

This chapter emphasizes the importance of transparent communication in price changes and how fairness influences consumer perception. It discusses pricing strategies, particularly gradual increases, and how aligning with consumer psychology can foster trust and acceptance.

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