Is there something happening now where all of these sas communication, c r m, marketing and sales platforms, are converging into some singularity? Is that what's happening here? And then there have a bunch of down stream questions from there. The short answer is yes, right? Think about the back office of the company. They've got a financial system, an kind of, everything has to be tied into that financial system, or else it doesn't exist. But i believe that we will do a more sensical way to execute their customer facing parts.