Every business has to know why it exists and what makes it different than the average bear. And when companies lose that, they lose a lot. The leadership team plays such a huge role in this because the moment that there's a daylight, just a crack of daylight, it starts to shine super bright or cast a huge shadow in the rest of the organization.
Every organization needs clarity. And the first question every company needs to answer is "Why do we exist?" Pat and Cody sit down to discuss and offer real-world examples of clarity.