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56. Lean Messaging: How Simple Messages Really Stick
Think Fast Talk Smart: Communication Techniques
Mediate Messengers - How to Find Your Audience in Messengers
Don't kill your audience with bullet points. You need to have a media strategy that describes the mix of media and how you use it. It should be the first place that you experiment finding your audience in messengers. And these are kind of e well placed and highly leveraged individuals who influence your audience.
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