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Mike Ghaffary (Canvas Ventures) - How to Evaluate Online Marketplaces, Why This is a Contrarian time to Invest in Consumer

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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15 Market Place Questions You Should Ask Yourself When Analyzing Market Place Opportunities

I love what you say in terms of an evaluating switching costs for consumers. The crazy part is, even as switching costs have got down to the small units of time or effort, they're basically free. It shows you how sticky these things are, because people don't even want to put onno tiny switch ing cost. I believe that a founder or investor should be asked themselves when analyzed market place opportunities. Would you mind highlighting just each of those 15 questions? Absolutely so,. If you wanted cone o all along, you can go and search my name and market place check list or market place questions, and you'll find this article.

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