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Are We All Natural Addicts to Sugar?
We are all naturally addicted to sugar, so that's the first natural thing. The food industry has figured out a couple of other tricks, right? Fat is another one. We absolutely are also like fat for no reason other than it is the densest nutrient available. And we're also kind of adapted to want a certain amount of salt. Not over salt, but acertain amount of salt is absolutely important. So umami’s advantage is the fact that it actually amplifies other tastes and makes it linger for longer.