Startup SEO During a Downturn w/ Eli Schwartz
Content and Conversation: Organic Growth Insights from Siege Media
00:00
The Importance of Customer Empathy in SEO
I care so much about customers, but really like be in your customer shoes and see if your customer would actually do that. So I think when it comes to like keywords, I would challenge many SEO people to find someone even searches that keyword. If it's not something you use yourself, then find people that will use that. And if you're creating something for Gen Z and you're not Gen Z, then you need to see what Gen Z does. You know, one of the ways I learned this was I spent a couple of years living in Asia. It's fascinating to like see how people did things.
Play episode from 52:59
Transcript
