The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#75: Revenue Operations (RevOps) Deep Dive - Why B2B Marketing Leaders Need To Partner With RevOps To Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Why Zapier Centralized Ops

The big forcing function at Zapier was that we are in a fast growth stage. So because of the complexity of our go-to-market motion and also like I mentioned the product led growth element where there's just a lot of handoff points in the funnel for us. It was an easy decision and since we made that change it's just been an incredible change for us. How do you get leadership on board with this idea? And these are the things that I think what I've seen most to leadership.

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