The Bottom of the Funnel Ad

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We have one client called beon, and its caffinated chocolate. And we know that when people buy them, they actually love them, and they have a very, very strong repeat usage. We do this three taared funnel where the first part of it is, we found that people really like to avoid that three p m crash. The buyers mine said, don't make them think. Don't put a bunch of options in front of them. Tell them exactly the one action they need to take.

Jim Huffman is the founder of GrowthHit and a Techstars Growth Mentor. He has grown his agency to 50k in revenue a month and is the author of The Growth Marketer’s Playbook.

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