Introduction

Ten years ago, i decided to spend 50 thousand pounds on a marketing degree. Despite studying marketing for three years, i didn't learn a thing about behavior science. To day, it's discipline i rely on the most to improve at my job. I'm talking to behavior science expert catlan burgoyne. She explains why so many big sixyou know, companies that have raised a lot of money were struggling. And recognize that not really understanding customers was the thing holding them back.