How AI Rights Shape the Commerce Landscape | Phillip Jackson | You're Not Your ROAS
Whale Informed by Triple Whale
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The Culture of Digital Marketing
Do you have a culture that allows for flexibility, failure, experimentation and goal setting from the people who actually hold the budget at the end of the day? Who sit in the accountable or responsible role? We've compressed learning phases into this thing that happens on Facebook in a week or a few days based on the amount of spend that you have. It's going to be much, much longer and much more laborious than what you would like if you were raised as a digital marketer. What you need to go find is go find a brand marketer from the 1990s. You get risen on your team or to consult for you because they have a sixth sense about how these things work in
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