I think it's so important that we keep in mind the benefits. People are increasingly taking charge of their health and well-being by tracking their footsteps, tracking their heart rates,. Their oxygen levels, quantifying through blood tests. But our brain health has not been well characterized, well cared for or well tracked over time. And brain data through electrical activity that can be monitored in real time through brain sensors could be put on par with all of the rest of our health. I mean, he's deep into this stuff. Do you see what he's doing as embodying some of the threats or that it's headed in a positive way?