How Can Athletes Begin to Maximize and Boost Their Value?

Some athletes become very business savvy, right? Like I don't know, famously people like Shaq and others they've got all these business ventures. But one great example of that is a guy who, you know, was a great punter in the NFL, but actually had much more skill and ability as a media personality. And so how can athletes begin to maximize and monetize their full skill set, even if they aren't the best player? If they are the best player, right, your proof of work should bear out to the value you receive.