The Grocery Industry Is a Tough Business, Right?

There's only a couple of hundred soup market chains that are really in our target market. And so they represent about 400 billion dollars in sales total. So we're going after a four billion dollar tam, which is really where the promotions industry is rihe wear coupons and sale and your weekly add items. That's back the mone that spent on that part of the business. We right now, we're looking at velocity around two to three a year. They must be very patient, right? It is. I no, grocery industry is a tough business.