The Far-Right is Rising - Part II: “They Knew...and They Did it Anyway” with Yaёl Eisenstat
The Lincoln Project
00:00
The Importance of Zero Friction in the Digital World
"I call it a world optimized for frictionless virality. That was the phrase I used quite a number of years ago," he says. "There are zero mechanisms in today's social media world that encourage active listening." Twitter tried an experiment ahead of the 2020 election to build in some friction as a method to try to slow the spread of disinformation, but stopped after the election.
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