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100 PROOF Live | Top NFT Topics & Artist Spotlight: Derech

Vaulted by PROOF

CHAPTER

The Difference Between Design and Art

Kevin Smith: PFPs are interesting because when you're working on these projects, it's very much a design system. You're optimizing for diversity of whether it's traits or composition. When we made Moonbirds, it was like an enormous trait pool, iconic elements. It needs to feel like it's part of the same family but potentially doesn't feel as connected as there could be. And so it is very much that like that precision of design that comes into impact there. Next story, we want to talk about proof presents. We're going to do a little, oh, sorry, no, before we get there, we're going to talk about one of one artwork.

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