2min chapter

The Bootstrapped Founder cover image

45: Positioning Is Where It's At

The Bootstrapped Founder

CHAPTER

Product Marketing - The Environment

Tid, i co found id pivoted from amarket place for local food right here in berlin into a local food subscription service. So obviously we had to adjust our position completely n because hor audience shifted substantially. And it required an entirely different approach to product marketing and sales. But that's the product part. Let's talk about the environment, because markets can change us. The longer you're around, the more business landscape will have moved.

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