2min chapter

It's All Journalism cover image

Better News: Revisiting the best stories of 2022

It's All Journalism

CHAPTER

The Salt Lake Tribune's Mormon Land Vertical

The Salt Lake Tribune developed Mormon land to grow its national audience. Caitlin Schmidt is an example of something I like to see in newsrooms, somebody who comes up with a solution to solve a problem and then becomes a guiding light for the editorial direction that the publication is taking. This is one of our recent episodes, a great conversation with Caitlin Schmidt.

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