The Business Effects of a Coaching Style

In America, jiu-jitsu is a sales and marketing game heavily. So we need to get feet in the door paying memberships. When you introduce someone to real training, it feels more like a college wrestling room or like a collegiate training room. And so I realized if I didn't have this on rapping process that's traditionally offered in the gyms like we have in America, it might turn a lot of people away. We retched the market that we were looking for. Smaller market is all I'm saying.