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Stop IMPOSTER SYNDROME From Killing Your Business | JILLIAN LESLIE | Unlock Your Potential #192

Unlock Your Potential with Jeff Lerner

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The Importance of Personal Branding

I think you've hit on something that I've identified as being a really, really essential piece of kind of call it the personal branding formula or the general marketing awareness equation. You have to hone in on a category or a subject, an area of expertise. Your job is to solve problems for your audience full stop. But like this idea of thinking about yourself as like a product with a brand.

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