The Importance of Media Rights in La Liga

I want to change tack a little bit on the media side. How do you go about your current media deals in balancing that piece of do we maximise the eyeballs? I think as a league, it's a bit different because we don't have that emotional connection with La Liga through fans. Fans don't love La Liga, they love our clubs and they love the players that play in our clubs. So we obviously realise that. And so that kind of stuff is terrific.