I want to change tack a little bit on the media side. How do you go about your current media deals in balancing that piece of do we maximise the eyeballs? I think as a league, it's a bit different because we don't have that emotional connection with La Liga through fans. Fans don't love La Liga, they love our clubs and they love the players that play in our clubs. So we obviously realise that. And so that kind of stuff is terrific.
In this episode, Sean is joined by Charlotte Offord (NFL), Glen Rolls (La Liga), and Rodica Titeica (Subway), to discuss their organizations' strategies for engaging new fans and expanding their reach. This conversation is recommended for anyone interested in the intersection of sports and marketing, as well as those looking to expand their organization's reach and engage new fans. Show notes - https://sportsgeekhq.com/podcast/mis-the-battle-for-new-fans-replay/