The Importance of Internal Excitement and Client Satisfaction

This chapter discusses the decision-making process when taking on projects, emphasizing the significance of considering the value proposition, client enthusiasm, and the downsides of always saying yes. It also addresses the challenges of running a bigger design studio and transitioning from an active designer to a director and manager, including the need to delegate tasks and revamp proposals. Overall, the chapter emphasizes the importance of internal excitement and client satisfaction in making project choices and growing a successful creative business.