Everything we touch, everything, pictures, videos, music, can be di ise and there's no reason why we can't digitize everything. The challenge is that there only x number of collectors, digitable collectors, in the market place right now,. And we have to work to get that number up. Signe, you put thon mb m b a league pass. This is what going to happen. Three years will be on m balag pass. You'll have the high lights from the game. Each of those high highlights will be purchase an an auction within twenty four hours after the game, you decide you want this. Easier than that, jason, our...