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Coaching call: How much should I niche down my business?

Imperfect Action

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A good one to start with is to write out the story behind why you love serving this niche and why you are nation into that. Write it out for yourself, first of all, and then send, or maybe tailor it a little bit, tweak it so it's in an email format. Send that to your list and explain. Same with your Instagram audience. Post on there why you've decided to niche down and explain. This is the audience you connect with the most. Your business is evolving over time as well. It doesn't mean you're stuck with it forever.

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