From a baby's first food, seen on si ixmonths estranged, to about 18 months, that's where they're developing their palate for the rest of their life. And then the flavor window is really important. So if you're able to introduce foods that taste bitter, salty, sweet, sour, umami, all those different kinds of flavors, and really get them excited and used to eating those kinds of things, then throughout their life, those flavors are going to seem like food. I think it's so important to expose your kids to a variety of different tastes and textures because if you don't, what ends of happening?