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Battling Islamophobia In Silicon Valley: Abdul Haseeb Basit (and Mystery Guest?!) Ep. 50

Muslim Money Talk

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Navigating Ethical Fintech: Branding, Standards, and Market Reach

This chapter explores the challenges of branding in the ethical fintech sector, focusing on the need to balance appeal to Islamic audiences with broader market reach. It examines naming conventions, the case of the Islamic Bank of Britain, and the evolving standards in Islamic finance along with a new Sharia-compliant financial app.

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