Cambrian Fintech with Rex Salisbury cover image

Building Propel with Jimmy Chen, Founder & CEO

Cambrian Fintech with Rex Salisbury

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Navigating Financial Cycles for Low-Income Individuals

The chapter explores the challenges faced by low-income individuals in managing their finances, leading to the creation of a company focused on helping the lowest income Americans navigate their financial cycles using FinTech and public sector resources. It discusses the early stages of the company's journey, from assisting with food stamp benefits application to offering post-enrollment services for EBT cardholders, emphasizing user experience enhancements. The chapter delves into the challenges, successes, and fundraising process of a company offering a government benefits management app for low-income consumers.

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