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381 Competing on Thought Leadership by Robert Buday

The Marketing Book Podcast

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How to Write a Short Book

An advertorial because it says special advertising supplement is a high bias channel. A low bandwidth channel would be advertising in that magazine, like a single page or even two pages. I can impart a lot of information in an advertisement, particularly if the advertisement has to be highly visual to catch the attention. The reader doesn't think he's being sold anything. He thinks or she thinks they're being educated. Yes.

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