France Changes How Podcast Listening Is Measured

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• A new tool called Podcast Magic has been launched. It lets you capture ideas or moments from podcasts right in your email - just by emailing them a screenshot of your podcast player. The tool automatically sends a clip and transcript back to you - no app, or login, required. You can test it for free; it’s a one-off $20 for unlimited insights.
• The way podcasts are being measured in France has changed, reports La Lettre Pro. Shows previously measured directly by Médiamétrie are now being measured by ACPM, in data that is apparently “compliant with IAB Tech Lab standards” (though ACPM isn’t certified). Médiamétrie used to use a redirect system (like Podtrac or OP3); this new system, coined “EAR > Podcast”, uses logfile analysis (like Triton’s rankers). The #1 show in the September EAR > Podcast ranker is RTL’s Les Grosses Têtes; Médiamétrie’s clients are mostly radio companies, and this ranker measures participating publishers only. ACPM’s own ranker continues; #1 in that is Acast’s HugoDécrypte.
• PodChapters is a new tool that produces AI-enhanced podcast chapters for your episodes. Chapter placement can be done manually, suggested by AI, or using automatic conversion of an outline into chapters.

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