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Guru Right to Reply with Jamie Wheal

Decoding the Gurus

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I've been studying the way these gambling companies operate online with these social casino games and stuff. And they're all about converting lower value customers to higher value customers. So I was just thinking, how do we solve your problem, Chris? How do we convert more of our lower tier people into the high tier? We've got to think of psychological and behavioral manipulations that can, apart from flattery, abject flattery. Usually you have to give them something. That's the problem. Then we have to make it and organize it. Well, I find one of them. It's Dave with a W, D-A-V-W. How would you pronounce that?

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