Do you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results.

Discover how to craft killer quiz questions, leverage the viral potential of quizzes, and explore unconventional applications beyond lead generation, including recruitment, client success measurement, and the powerful waiting list strategy. Maxwell also shares his investment philosophy and insights into the future of software development in the age of AI.

This episode is packed with actionable strategies and valuable insights for any entrepreneur or small business owner looking to take their marketing to the next level.

Connect with Maxwell Knee:
LinkedIn: https://www.linkedin.com/in/maxwellnee
ScoreApp: scoreapp.com/book

Connect with Lean Marketing:
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Podcast: https://leanmarketing.com/podcast
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Free Resources: https://leanmarketing.com/learn