Shifting Towards Authenticity in Content Creation

Join my newsletter here: https://shanemelaugh.com/newsletter/

I've been having fun creating non-branded, non-niche and non-marketing content on this channel. This is an experiment in progress, but I do have a hunch that this is the way forward.

Today, I talk about my idea about building an intentional audience and about what it means to be an intentional content creator. We live in an era of increasingly competent AI generated content. Soon, it will be possible for anyone to create virtually unlimited, generic, AI content in any medium. What does this mean for the future of content creators. And maybe more importantly: what does it mean for the future of content consumption?

Let's dive into some bold predictions about people getting zombified by algorithmic content and a potential golden age for authentic, human content.

Chapters:

00:00 Intro

01:01 The Death of Generic Content

02:30 ChatGPT came just in time

03:37 How it This Good News?!

04:44 Compulsive Consumption

06:44 The New Wealth Gap

07:42 A Golden Age for Human Content

09:08 The Business Case for Intentional Audience Building

14:56 Information Diet

16:03 How I Curate My Feed

22:11 Conclusion

Links:

• James' video about abandoning his huge YouTube channel
• The Dopamine Nation video
• Me and my wholesome Twitter feed