The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

275.The Illusion of Choice with Richard Shotton

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Power of Behavior Science on Professionals and Consumers

There is loads of evidence that behavioral science is just as powerful on professionals as it is on consumers. In Australia, the Australian government used social proof to try and encourage doctors to hand out fewer antibiotics. So you've got this pretty much sixfold increase in the reduction of prescription rates based on harnessing a bias. The only difference is they are even more loath to admit it.

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